Watching a man selling out is doubly hard when he's made his career with a great series called Extras which harped on about integrity and not selling out. And that's exactly what this film is: selling out.
It's cringeworthy, but not in a clever ironic way like The Office. It's cringeworthy because the fictional David Brent mirrors the real life crumbling integrity of Ricky Gervais. Surrounded by yes men and constantly praised by critics, he's now unable to realise that this is cack.
Well done – you've shat on your own creation. 1/10
